{
  "brand": "pilot-iq",
  "pillar": "training-is-the-work",
  "channel": "facebook",
  "postType": "training-truth",
  "draftCopy": "Your first solo isn't the day you stop needing a debrief. It's the day you start writing them yourself.",
  "reasoning": "Activation doubled when students logged their first flight — that action (logging) is the behavior we want to reinforce. This post reframes solo as a shift in responsibility, not a graduation, and quietly positions the logbook/debrief habit as the real milestone. Pillar 1 (training is the work) + pillar 6 (logbook tells truth). 120 chars, no emoji, no hype, specific enough that only someone mid-training would nod."
}

{
  "theme": "Built by Mindset — sub-tag, foundation phrase, riff inside it",
  "draftId": null,
  "reasoning": "For the person who knows empires aren't built in sessions, just this session right here.",
  "productType": "tank",
  "designConcept": "Centered chest: 'BUILT BY' small above, 'MINDSET' large below. Left shoulder blade on back: 'One Brick Today' in tight stacked type.",
  "suggestedCopy": "One Brick Today"
}

{
  "theme": "Built by Mindset — sub-tag, foundation phrase, riff inside it",
  "draftId": null,
  "reasoning": "The hat they wear between sets — reminder that construction is incremental, not inspirational.",
  "productType": "hat",
  "designConcept": "Front panel: 'BUILT BY MINDSET' logo bold and centered. Back: 'Rep by rep' embroidered small on closure strap.",
  "suggestedCopy": "Rep by rep"
}

{
  "theme": "Built by Mindset — sub-tag, foundation phrase, riff inside it",
  "draftId": null,
  "reasoning": "Speaks directly to the person who's tired of hearing about natural gifts while they're grinding daily.",
  "productType": "tee",
  "designConcept": "Front chest: 'BUILT BY MINDSET' in heavy sans-serif, stacked tight. Back: 'Not Talent. Not Luck.' in smaller all-caps across shoulders.",
  "suggestedCopy": "Not Talent. Not Luck."
}